Born in November 2018 in Lisbon, Maudde is an online marketplace for premium and luxury second-hand clothing and accessories.
All items belong to private individuals or physical stores that use Maudde as their online sales channel, and are the result of the careful selection made by the two founders, Ana and Marta.
Before being available on the site, the quality and authenticity of all items are carefully analyzed by professionals with more than 18 years of experience in the luxury market.
Maudde comes from the belief of it's founders that the life of a luxury item goes far beyond the life most people give it.
Because of the quality of the materials, these items can easily last a lifetime. But what actually happens is that most of them end up forgotten in a wardrobe after few times of use.
On the other hand, Maudde also arises from the awareness that is urgent for the fashion industry to move towards a more sustainable paradigm, for the sake of it's own survival.
This is one of the most polluting industries in the world, to wich are also associated many serious social problems that arise publicly from time to time.
That's why we knew we didn't want to bring more - more production, more pressure on the resources and more unsustainability.
We have choosen to create a business model that promotes circular economy through the reuse of luxury pieces.
A solution with wich we intend to contribute to the paradigm shift, wich we believe is just in the beginning.